About Us


  • We started as a styling platform, and gradually developed into a completely curated brand shop, FLY.

  • FLY stands for First Love Yourself. Our mission is to be a leading platform to spread self-love and celebrating womanhood, in all forms of diversity. We aim to support these values from time to time.

  • FLY is not just a business; it is an initiative and an idea to promote self-love through clothes, for every woman who plays a variety of roles on everyday basis.


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